Arohar

From Being Boring To Being Remarkable

December 23^rd, 2018   By Manoj Naudiyal

In this era of Artificial Intelligence (AI), Virtual reality (VR) and Machine learning (ML), if we don’t feel excited about our product because –

• It’s not disrupting the world,

• It’s not as sexy as Red Ferrari,

• And It’s not as visually appealing as iPhone,

And our product is perceived as unexciting, dull or boring because we are selling a commodity item, or an insurance policy or a part/piece used in other product, then we must be aware of the fact that most companies don’t produce flashy products. The majority of brands create parts and pieces used in other products without which the cycle is incomplete.

We need to be willing to work smart and be creative in finding that brag-worthy proposition for our product so we move from being boring to being remarkable. Market has always appreciated and rewarded awesome products with 'word of mouth' publicity which is the most effective form of advertisement ever.

Here is an example of how 'Virgin America' made a truly remarkable video for that boring 'In-flight safety instruction from flight attendant' we often ignore as passengers. Have a look-